Go from Aspiration to Action with this Research-backed, Comprehensive Guide to Customer Experience

Forbes Insights Report: Proving the Value of CX

Place customer experience at the center of your business and stand out from the competition

Are you delivering a differentiated customer experience (CX)? Is CX really core to your business? How do you measure the value it generates? 

Arm Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX. 

In this comprehensive guide, you’ll find out how persuasive and profitable a positive customer experience can be for consumers, what risks businesses currently face by standing still, and how to use the CX value-generation framework to prove the ROI of your efforts. 

Key findings include:

  • 74 percent of consumers are at least somewhat likely to buy based on experience alone
  • 83 percent of executives face moderate to severe revenue and market share risks due to unimproved CX
  • 56 percent of companies use data that captures the interactions of the most engaged customers to evaluate which customer segments to nurture

Fast-track your understanding of customer experience with this comprehensive guide. Download your complimentary copy of Proving the Value of CX: How to Place Customer Experience at the Center of Your Business today.

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